Content Strategy Work for Advertising
Content and creative strategy for User-Generated Content ads under Creative Milkshake Amsterdam made for various social media platforms such as Instagram, Facebook, TikTok, and Snapchat.
As a Senior Creative Strategist and Copywriter, I worked for the leading TikTok and Meta Creative Partner agency called Creative Milkshake Amsterdam and handled a diverse set of clients for paid social media campaigns. This has given me the opportunity to work on user-generated content strategies and lead the conceptualization of paid ads that keep up with trends across various social media platforms.
I was in charge of paid ad research, proposing content briefs for clients, scripting storyboards, copywriting, and reviewing ads.
I’ve worked on clients such as Amazon Portugal, N26 Banking, Hill’s Science Diet, Pret a Manger UK, Loop Earplugs, and many more brands in the food and beverage, gaming, e-commerce, banking, clothing, and skin care industry.
UGC Ads Video Examples for International Clients
(Most are older ads as most of my work is still active on the Meta and TikTok ad libraries)
Previous Clients
Rest ® - Paid Media Content and Social Media (Instagram)
Rest® | The Rest is Magic™
Rest creates Science-backed bedding for your best rest. My primary role for Rest is as a User-Generated Content Strategist and Copywriter, I work on crafting paid media storyboards and creating creative briefs for content creators and video editors. However, I also work with the socials and brand team on Instagram and TikTok campaigns.
Rest has worked on campaigns with ambassadors like Drew Barrymore.
Role
Content Strategist and Copywriter
Year
2024 Onwards
Content Strategy for Advocacies
Iláng Philippines
Co-founder, Content Strategy, Branding, Social Planning, Illustration, Copywriting
Iláng means ‘wilderness’. Iláng Philippines was youth-led social media page that championed for Philippine native wildlife, we dreamed that they can one day live in prosperous habitats and can steadily develop to co-exist with their communities.
Logo
The logo features a Philippine Tamaraw, also known as the Mindoro dwarf buffalo. It is one of the country’s current most endangered endemic species and the icon of Apo Watershed in Mindoro, an integral part to our country’s biodiversity.
Content Strategy, Graphic Design, & Copywriting for Ilàng.
The Ilàng Philippines design style is largely characterized by its vintage anatomical and scientific textbook inspired illustrations. The palette relies on muted neutral colors, pinks, greens, and blues inspired by natural surroundings and biodiversity. Primary assets used for the design and layout of posts include original illustrations of local species, wildlife photos, textures, and typography.
Copywriting, Content, Illustration, & Layout Work Examples
Visit other creative work and check out my home page here