Havaianas High light II
Branding, Strategy, Copywriting, Graphic Design
High Light II Campaign
The campaign was created for the release of the Havaianas High Light II slipper collection in the country. The wedge-like form offers the wearers an “extra lift” without having to give up comfort. The two colorways in the collection, nude salmon and blue with simple motifs, emit a more fun and casual essence, yet remain stylish.
The campaign was conceptualized for the target market of Sector B-C adult working-sector women who enjoyed fashion, Korean pop culture, and kept up with trends.
Step into a new light.
As the Havaianas collection title suggets, the High Light II slippers give a little “height” while remaining lightweight, a feature that Havaianas is known for. With the wedge-like form and the lightness, the tagline plays with the saying “step into the light” and the “lightweight” feature of the slippers itself.
Social Media Marketing
Assets were created for digital brand activations spread through several platforms such as facebook, instagram, and google that largely made use of the nude salmon and blue palette of the slippers itself.
Traditional
Besides digital activations, traditional assets were also created to further reach the target audience. This is a billboard ad that would ideally be situated in MRT/LRT stations and bus stops.